BBA (Bachelor of Business Administration) in Business Analytics is an undergraduate program that focuses on the application of data analysis and quantitative methods to drive effective business decision-making. This program combines the core principles of business administration with a strong foundation in data analytics and statistical techniques. In the BBA Business Analytics course, students learn about business fundamentals, data management, data visualization, statistical modeling, predictive analytics, and data-driven decision-making. They gain proficiency in using software tools and technologies commonly employed in the field of business analytics.