MBA – Digital Marketing
Duration: 2 Years (4 Semester) Full Year Programme
The MBA in Digital Marketing is a comprehensive two-year professional program designed by industry experts to equip young professionals with in-depth knowledge and skills. In today’s digital age, almost every company relies on digital marketing strategies to promote their products and services. Digital marketing involves leveraging various online channels such as search engines, social media, emails, mobile apps, mobile games, and other platforms to reach a vast audience and drive sales. The most common digital marketing channels include website marketing, content marketing, email marketing, social media marketing, affiliate marketing, video marketing, pay-per-click (PPC) advertising, and SMS messaging. The program covers a wide range of topics, including digital marketing strategy, analytics, consumer behavior, branding, and social media management. Students also have the opportunity to work on real-world projects and gain hands-on experience in digital marketing.
- The applicant must have completed a bachelor’s degree or equivalent from a recognized university.
- The bachelor’s degree may be in any field from the three streams of Arts, Commerce, and Science.
- For General/OBC category candidates, a minimum aggregate of 45% is required in graduation, while for SC/ST candidates, a minimum aggregate of 40% is required.